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Research papers

Survey research findings as a basis for court rulings concerning unfair competition

The paper discusses the use of survey research findings as evidence in law court proceedings, a subject that has become increasingly significant, particularly in law suits concerning unfair competition. This is an area where survey results play an...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Wilhelm Schwarzenauer
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1977
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Citation

Schwarzenauer, W. (1977a, June 15). Survey research findings as a basis for court rulings concerning unfair competition. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/survey-research-findings-as-a-basis-for-court-rulings-concerning-unfair-competition


Research papers

Survey research findings as a basis for court rulings concerning unfair competition (German)

The paper discusses the use of survey research findings as evidence in law court proceedings, a subject that has become increasingly significant, particularly in law suits concerning unfair competition. This is an area where survey results play an...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Wilhelm Schwarzenauer
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1977
×

Citation

Schwarzenauer, W. (1977a, June 15). Survey research findings as a basis for court rulings concerning unfair competition (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/survey-research-findings-as-a-basis-for-court-rulings-concerning-unfair-competition-german-


Research papers

Tracking studies

Measuring change is - or should be - a way of life for researchers the world over. Witness to events, we provide a means by which decision makers in business, politics, government and society in general can assess public opinion and evaluate the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Robert M. Worcester, Elizabeth Mansbridge
Company: IPSOS
June 15, 1977
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Citation

Worcester and Mansbridge (1977a, June 15). Tracking studies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tracking-studies


Research papers

Market mechanics 2 (German)

One of the most important and, at the same time, one of the most difficult problems of marketing is an efficient marketing budget allocation on the instruments of sale. The present study is aiming to do just that. 'Market Mechanics 2' ('MM2') is...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Wilfried Wenzel, Heino Stöwsand
June 15, 1977
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Citation

Wenzel and Stöwsand (1977a, June 15). Market mechanics 2 (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-mechanics-2-german-